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Player Privacy Statement

Your personal information is important to us and we are committed to protecting your privacy. This Privacy Statement outlines how British Columbia Lottery Corporation ("BCLC") collects, uses, shares and secures your personal information and the choices you have regarding use, access and correction of your personal information while on,, or any application requiring a account (collectively, the "Sites").

By using the Sites, you are agreeing to the terms of the then current Privacy Statement.

1. What Information do we collect?

We collect information about you when you register, when you communicate with Customer Support,  when you sign in, and when you use the Sites. Some of the information collected is personal information (i.e. information about an identifiable individual) and other information is collected in aggregate. BCLC is required to comply with the Freedom of Information and Protection of Privacy Act, British Columbia, when collecting, using, managing and safeguarding personal information.

Personal and other information

We collect the following types of information on the Sites:

  • Contact: Name, address, telephone number, email address.
  • Identity verification and registration: date of birth, gender, user name, answers to security questions, password, credit card information.
  • Transaction: Bank account information, transaction and play data, session details, play preferences.
  • Communication: Customer support questions and requests, in-game chats.
  • Publicity: Photograph, name, geographical location of residence of winners.
  • Location: IP address, location coordinates.
  • Survey and contests: Survey responses, demographic information (such as postal code and age group), feedback, contest entry and contact information.

Cookies and other Technologies


BCLC uses cookies which are small text files that are stored in a folder of your web browser on your device when you visit the Sites to distinguish you from other users accessing the Sites. Information is transmitted between our web server and the browser you are using. Cookies help in identifying a device and the browser that is used to access the Sites. We employ session and persistent cookies. Session cookies expire when you close your browser and are helpful so that you are remembered during a browsing session. Persistent cookies last for an extended period of time (or until you delete them) and are useful to retain your settings.

Cookies are intended to enhance your experience on the Sites and the administration of the Sites. Different types of cookies are used for different reasons, including:

  • Personalizing and retaining your settings: If you are remembered as a visitor to the Sites, your settings may be retained whenever you access the Sites (e.g. game preferences).
  • Log in credentials: We store an encrypted cookie once you have logged in. These cookies allow you to navigate pages on the Sites without repeatedly logging in.
  • Customize content and advertising: Cookies enable us to serve you customized content that is aligned with your browsing habits (e.g. if you indicate an interest in sports products by clicking on sports-related pages, we may make suggestions on new sports games or serve you advertisements compatible with this interest. It also helps us to manage advertisement frequency.
  • Analytics: Information is collected in aggregate to gauge the effectiveness of the Sites and to better understand our visitors, such as which pages of the Sites are visited, how many visitors access the pages on the Sites, which areas of the Sites are clicked on more frequently and the referral websites from which visitors arrive at the Sites. This information helps us make improvements to the Sites. We use tools such as Google Analytics for this purpose.

BCLC uses cookies or similar technologies to analyze trends, administer the website, track users' movements around the website, and to gather demographic information about our user base as a whole. You may control and disable cookies using your browser settings. If you disable some or all cookies you may still use the Sites; however, your ability to use the Sites will be limited and you will not be able to log in.

If you would like to opt out of having your information tracked by Google Analytics, download   the Google Analytics Opt-out Browser Add-on. 

Behavioural Targeting

We partner with third party marketing and advertising organizations, including Facebook, to either display advertising on the Sites or to manage our advertising on other websites. Our third party partners may use technologies such as cookies and eTags to gather information about your activities on the Sites and other websites in order to provide you with advertising based upon your browsing activities and interests. If you do not wish to have this information used for the purpose of serving you interest-based ads,   you may opt out by clicking here.  Please note that you will continue to see advertisements, but they will no longer be tailored to your interests.

Web Beacons

Web beacons, also called clear gifs, are tiny graphics with a unique identifier that are embedded invisibly on pages on the Sites. We use this tool to help us deliver cookies and to understand the usage on the Sites e.g. which pages are being accessed more frequently. This helps us to better manage content on the Sites. We do not identify individuals when using web beacons on pages on the Sites.

We also use web beacons in our HTML-based emails and newsletters to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of our marketing campaigns and make improvements where necessary.

Log Files

We gather certain information automatically and store it in log files, such as internet protocol (IP) addresses, location coordinates, operating system, date/time stamp, device make and model, player ID and transaction activities and winnings. This information is only used to monitor activity on our systems for security and fraud investigation purposes and to ensure we comply with applicable laws. We do not use or combine this information with other identifiable information we collect about you without your consent.

Location Information

We acquire location information (i.e. IP addresses and location coordinates) when you log in and periodically while you are logged in to ensure players are accessing their account from within British Columbia due to our legal obligations and, where necessary, to assist in security and fraud investigations. This information may also be collected in aggregate format for analytical purposes.

In order to access your account (e.g. to view your transactions, play games or purchase lottery tickets), location services on your device must be turned on. You also have the option to turn off location services on your device or deny the permission request for location when logging in. This will result in you not being able to access your account but you will still be able to view the Sites.

We do not use or combine this information with other identifiable information we collect about you without your consent unless required for security and fraud investigations and to comply with applicable laws.

Flash LSO's

We use local shared objects, also known as Flash Cookies, to store your preferences (such as volume control) or to display content based upon what you view on our Sites to personalize your visit. Our third party vendors use LSOs such as HTML 5 or Flash to collect and store information to provide certain features on our Sites or to display advertising based upon your web browsing activity.

Various browsers may offer their own management tools for removing HTML5 LSOs.   You can also follow Adobe's instructions for managing Flash LSO.

Links to Other Sites and Social Media Features

Our Sites may contain links to and content of other websites, and social media features (such as the Facebook Like button and the Twitter Tweet button) that are not owned or controlled by BCLC. These third party websites and social media features may collect information such as your IP address or location coordinates, which page you are visiting on the Sites, and may set a cookie to enable the features to function properly.

These other websites, content and features are governed by the respective third party's privacy policies and BCLC is not responsible for the privacy practices of such other websites, content and features.

2. What are the purposes for collecting my personal information?

Your personal information is collected and used primarily to enable you to enjoy playing on the Sites and to maintain the security of the Sites.

In greater detail, your personal information is used for the following purposes:

  • To register you for the Sites, which includes: ensuring you meet the age (19+) and residency (BC residents only) requirements and accessing your credit file (only for identity verification and not as a credit check; this will not affect your credit rating or credit score).
  • To identify you when you first register, subsequently log in or make queries about your account.
  • To administer your account, complete transactions and provide you with information and access to the Sites and the products you have requested.
  • To facilitate deposits into your PlayNow account and to facilitate withdrawals from your bank account (if you request this).
  • To provide assistance and support to you when using the Sites, such as when you initiate a live chat session.
  • To communicate with you about your account, including providing you with security information, transaction information and to respond to your requests.
  • To send you electronic promotional communications (if you consent).
  • To administer promotions and contests that you enter (including, contacting you if you win).
  • For conducting and inviting you to participate in research and surveys (including, compiling research and survey results to better understand our players so that we may enhance our products, services and the Sites).
  • To administer and improve player health programs.
  • For winner publicity purposes including publishing winners' names, photographs, amounts won and geographical location of residences in accordance with the terms of the Player Agreement and the Rules and Regulations Respecting Lotteries and Gaming; additional details may be published for marketing purposes.
  • To customize the content and delivery of our products, services and marketing.
  • To expedite enrolment in other programs and services provided by BCLC that may be of interest to you.
  • To maintain the security of the Sites, including ensuring only you access your account and for investigating fraudulent activity.
  • To determine your location to ensure you are accessing your account from BC, as we are required by law to ensure you are playing within BC.
  • To enforce agreements, to comply with applicable laws and legal processes, including, providing information as required by regulators, law enforcement or other agencies.

Your personal information is also used to help support, deliver and improve player health programs and align with GPEB’s Responsible Gaming Standards, BCLC, with the support of its service providers, engages in play tracking and analysis of every player’s play activity on The information gathered under this section is for information purposes only and is not a clinical assessment of any kind. However, depending on your activity on, the information gathered in accordance with this section will be relied on for the following purposes:

  • providing information to assist in promoting responsible gambling and support resources;
  • tailoring communications to you and other players in support of player health and responsible gambling;
  • adjusting marketing and promotional activities and product offerings; and
  • making other adjustments to BCLC’s player health programs from time to time as deemed necessary by BCLC.

For more information about our player health program and responsible gaming tools, please refer to:

3. Who has access to my personal information and where is it stored?

We will only disclose your personal information to those individuals and organizations who need to access your information in order to provide services related to This includes third parties who we contract with including, an online betting platform provider, identity verification provider, payment processor, email service solution, a mobile vendor and research companies. We will not sell your personal information. These companies are authorized to use your personal information only as necessary to provide these services to us. In such cases, these companies must abide by our data privacy and security requirements and are not allowed to use personal information they receive from us for any other purpose.

The authorized third party service providers and the third party services we use are located inside and outside of Canada and may store and access information both inside and from outside Canada. Your consent is obtained for the disclosure, access from and storage of personal information outside of Canada when you register for the Sites and agree to the Player Agreement. If you have questions or concerns relating to the location of your personal information, please contact   Customer Support  .

In addition, we may be required to disclose your personal information to specific parties when required by law, such as to comply with a subpoena or a request by public authorities to meet national security or law enforcement requirements, to protect our rights, protect the security of the Sites and the security of our players, protect your safety and the safety of others, and to investigate fraud. In these limited cases we may be unable to, or are not permitted to, provide prior notice of such disclosure.

Aggregate identifiable information is disclosed to our marketing and advertising partners as described in the Behavioural Targeting section above.

We may also disclose your personal information to any other third party with your prior consent.

4. How do I access and update my personal information?

Upon request BCLC will provide you with information about whether we hold any of your personal information. You may log into your account at any time to access your information. We will respond to your request within a reasonable timeframe.

To update your information, such as your email address, telephone number and communication preferences, simply log into your account. For address updates, after logging in, you must also provide your credit card information which will help us to verify that only the correct person is updating these details. For all other updates, viewing, deleting or other questions about accessing your personal information, please contact   Customer Support  .

If you wish to review additional records containing your personal information, you may be required to submit a formal request by following the steps on the  Freedom of Information Requests  page

5. How do you ensure my personal information is secure?

We follow generally accepted industry standards to protect the personal information submitted to us. When you enter sensitive information (such as a credit card number), the transmission of that information is encrypted using transport layer security (TLS) and our payment processor is required to handle the data in a manner consistent with the Payment Card Industry's Data Security Standards (PCI-DSS).

We ensure there are access controls in place to restrict the viewing and access of your personal information to those individuals who need-to-know the information and to protect the confidentiality of your information.

To safeguard information within our network, we have implemented and employ network security controls, intrusion detection and intrusion prevention systems, logging and monitoring, and vulnerability management. We also employ anti-malware programs, use industry standard encryption, firewalls, store data in secure servers and physically restrict access to our buildings to ensure our systems are reasonably secure.

All employees undergo mandatory privacy and security training and must comply with privacy and information security policies.

BCLC's contracts with third party service providers who handle personal information contain privacy protection provisions to ensure our service providers protect your personal information in an appropriate manner.

To maintain the security of your account, there are also some measures you can take, such as keeping your password and security questions confidential, not sending any sensitive personal information by email (you may use the Site's  contact form  to securely send information to us), maintaining up-to-date virus protection software and regularly monitoring your account activity.

Still, no system can be guaranteed to be 100% secure. If you have questions about the security of your personal information, or if you have reason to believe that the personal information that we hold about you is no longer secure, please contact us immediately as described in this Privacy Statement.

6. How do I set my Communications preferences and opt-out?

Upon registration, you can choose whether or not you wish to receive promotional communications about our products and services. You are able to change this preference at any time under Edit Profile on your My Account page or by following the unsubscribe instructions included in these emails.

If you require assistance to change your preferences, please contact  Customer Support  .

By unsubscribing you will no longer receive promotional emails from PlayNow, Encore Rewards or BCLC lotto!.

We will also send you service-related email announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. You do not have an option to opt out of these emails, which are not promotional in nature.

7. How long do you retain my personal information?

We will retain your information for as long as your account is active and as needed to provide services to you. If you decide to cancel your account or if we need to cancel your account (e.g. if you are not complying with the terms of the Player Agreement), we will retain and limit use of your information as necessary to comply with the applicable retention periods, our legal obligations, to resolve disputes and to enforce agreements.

8. Who do I contact if I have a privacy concern or other questions?

Contact Customer Support by:

  • Completing the   contact form   on
  • Telephone: 1-877-706-6789
  • Using the   Live Chat   feature
  • Mail: BCLC Customer Support at 74 West Seymour Street, Kamloops, BC V2C 1E2

If we are unable to resolve your privacy concerns, you may contact   the Office of the Information and Privacy Commissioner for British Columbia (OIPC).

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, you may also contact our U.S.-based third party dispute resolution provider (free of charge) at 

This Privacy Statement was last updated on: March 7, 2023. We added information about our player health programs.

9. Changes to this Privacy Statement

We may update this Privacy Statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.